Escape the heat this summer and witness the best immersive art experiences in NYC. Not only are they mind-blowingly cool, but they have AC! Some brand new in 2024, immersive art exhibits, events, and experiences are popping up all over New York City. During our visits to the city, we experienced interactive art museums to see how art is changing the digital world. Each one is truly unique.
So it’s time to round up all the immersive events, exhibits, and experiences happening in NYC.
MERCER LABS 
What is an immersive art experience?
Immersive art is a form of creative art that actively involves and engages the observer, which can be done with a variety of different materials, technology, and imagination. What makes the immersive art installations special is their ability to provide visitors with a meticulously designed, multisensory environment.
What happens at immersive art experiences in NYC?
Immersive art experiences are like other museums in that they have different exhibits and art pieces. Each piece of art uses technology to transport you to a land far far away. Some exhibitions interact with your other senses, such as smells, tastes, and sounds. The experience often uses augmented reality, projections, virtual reality, and other types of technology to give you the feeling of being completely immersed in each piece of work.
The Best Immersive Art Experiences in NYC
1. ARTECHOUSE NYC
Located in Chelsea Market, step into a summer celebration at ARTECHOUSE NYC, with two cinematic experiences: Ase: Afro Frequencies and Timeless Butterflies. Once you enter the exhibition, grab a comfy pillow and find a peaceful space to sit down so you can experience this interaction to the fullest. The exhibit will transform into an interactive audiovisual piece of art that will grab your attention and keep it.
2. IMAGINARI
Immerse yourself in the captivating world of IMAGINARI, where the boundaries between reality and imagination blur. Nestled in the heart of New York City, this enchanting space invites you to embark on a journey of artistic exploration and sensory delight. Discover the extraordinary as you step into a realm where creativity knows no limits.
3. INTER_IAM
Journey Through the interverse
Get transported into a world where art and technology coexist. Immerse yourself in an otherworldly environment of two floors full of interactive exhibits. Located in Soho – INTER_ has brought creativity together with technology to create a connection that can only be described as magical.
4. THC NYC
The THC NYC Museum offers a captivating exploration of the rich history and cultural significance of cannabis. Immerse yourself in interactive exhibits that delve into the plant’s medicinal, industrial, and recreational uses throughout the ages. Discover the untold stories that have shaped the evolving societal perceptions of this remarkable botanical wonder.
5. Mercer Labs
New-Age Immersive Art Experience
Next is my FAVORITE immersive art museum we experienced in NYC – Mercer Labs. I plunged into the artist’s imagination as we walked through each unique exhibit. It was as if their creative thoughts surrounded me with color, animations, and textures.
6. The Color Factory
Where Color is Encouraged and Sparkles are Welcome
The Color Factory in NYC is a vibrant and immersive experience that celebrates the joy of color. From the moment you step inside, you’re surrounded by a kaleidoscope of hues, each room more vibrant than the last. Explore interactive art installations, snap Instagram-worthy photos, and let your inner child run free. Whether you’re a color enthusiast or simply seeking a unique adventure, the Color Factory is a must-visit destination that will leave you feeling inspired and full of wonder.
7. Ice Cream Museum – NYC
Interact with all your senses
The Ice Cream Museum in New York City is a delightful and interactive experience for all ages. Explore the history of this beloved frozen treat, learn about the science behind ice cream making, and indulge in endless photo opportunities in our colorful, Instagram-worthy exhibits. Treat your taste buds to unique and innovative ice cream flavors, and create lasting memories at this one-of-a-kind attraction in the heart of the Big Apple.
8. HERO – Featuring BLOOM: The Secret Wonders of New York’s Forgotten Eden
Brand-New Botanical Immersive Experience at Rockefeller Center
Witness the captivating fusion of art and fashion as HERO presents BLOOM, a mesmerizing showcase in the heart of New York City. Immerse yourself in a world where creativity knows no bounds, where the boundaries between style and self-expression blur into a symphony of inspiration. Prepare to be enchanted by the vibrant energy and visionary designs that will leave an indelible mark on your senses.
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