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St. Louis surpassed other significant markets due to a large conference.-Image Credit Unsplash
- The U.S. hotel market experienced a downturn in essential performance metrics for the week ending July 12, 2025, with overall declines in tenancy, typical daily rate (ADR), and earnings per readily available room (RevPAR).
- St. Louis outperformed other major markets due to a large conference, while Houston saw considerable declines following last year’s hurricane-related increase.
The U.S. hotel industry taped a decline in efficiency for the week ending July 12, 2025, as reported by CoStar, a popular property analytics firm. Compared to the same week in 2024, the industry experienced a 3.2% decrease in occupancy, dropping to 67.2%. The average daily rate (ADR) slightly reduced by 0.5% to $158.42, and profits per readily available room (RevPAR) fell by 3.7% to $106.39.
Among the leading 25 markets, St. Louis emerged as a standout entertainer. The city experienced considerable growth throughout all essential metrics, with occupancy rising by 21.0% to 81.3%, ADR increasing by 8.1% to $145.21, and RevPAR leaping by 30.8% to $118.10. This rise was attributed to the 62nd General Conference Session of the Seventh-day Adventist Church, which drew large crowds.
Conversely, Houston faced the steepest decreases. The city’s occupancy dropped by 20.0% to 57.7%, ADR fell by 17.6% to $114.55, and RevPAR came by 34.2% to $66.05. These decreases were mostly due to comparisons with the previous year’s increased activity following Hurricane Beryl.