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Danielle Ackerman-Image Credit TravelBoom Marketing
TravelBoom Hotel Marketing is happy to invite Danielle Ackerman as its new Group Account Director, deepening the company’s dedication to hospitality marketing quality and customer success.
With over 17 years of experience in the travel and tourism industry, Danielle brings an unusual depth of point of view and enthusiasm to the TravelBoom group. She’s held a variety of sales and marketing functions at both small and large destination marketing companies, offering her a direct understanding of the obstacles hospitality brand names deal with in today’s competitive market.
Danielle has also served at a full-service firm focusing on travel and tourist clients, where she initially concentrated on method and development and led the expansion of internal digital service offerings. Most recently, she worked at a leading supplier in the MarTech area, assisting brands harness huge information to determine high-impact opportunity markets and directly attribute paid media to tourist habits and spend.
Her choice to sign up with TravelBoom was guided by a clear function: to assist independent and shop hotels prosper. “I’m excited to put my market proficiency to work for our hotel clients and assist them grow,” Danielle stated. “TravelBoom attracted me because of the customers we serve. Independent and store accommodations is important to the travel space because of the special and unique experiences they provide to their visitors.”
As Group Account Director, Danielle will lead TravelBoom’s customer groups, supervising strategy, performance, and internal operations. Her focus is on driving client development, enhancing procedures, and ensuring that every project delivers both artistically and commercially.
“We’re enjoyed welcome Danielle to the TravelBoom group,” stated Scott Brandon, CEO of TravelBoom. “Her excellent background in tourist marketing, integrated with her tactical state of mind and deep understanding of the hospitality landscape, makes her a best fit for our group. Danielle’s passion for assisting independent hotels grow aligns completely with our mission, and we’re thrilled to take advantage of her knowledge to drive ongoing success for our clients and our firm.”
While her resume is loaded with career achievements, Danielle is most pleased with the relationships she’s developed throughout her journey. “Travel will constantly be a relationship service. I think that personal connection is what reinforces collaborations and takes agency/client relationships beyond a vendor and to a real extension of the client group.”
Outside of work, Danielle is an unapologetic nerd with a love for storytelling in all kinds. Whether she’s curled up with an epic fantasy book, adventuring through an RPG, or hanging with her rescue puppies, she brings the same curiosity and passion to her individual life that she gives her work.
With Danielle’s leadership, TravelBoom is poised to continue evolving its capabilities and impact– providing smarter techniques, more powerful partnerships, and extraordinary results for its clients.
About TravelBoom Hotel Marketing
TravelBoom specializes in establishing and executing customized data-driven marketing options that drive direct bookings and development for its customers. With over 25 years of experience in digital marketing for travel and hotels, TravelBoom leverages sophisticated data science and analytics to uncover insights and develop techniques that considerably improve results for our clients and reduce reliance on third-party channels. TravelBoom is likewise host of the world’s # 1 ranked Hotel Marketing Podcast and its quarterly Traveler Belief Research study both of which can be discovered at www.travelboommarketing.com.