Southwest Airlines Co. (NYSE: LUV) has appointed Tim Lyon to a new role as Vice President Pricing, where he is focusing additional attention on the carrier’s yield and pricing discipline. Lyon brings more than two decades of airline industry experience and will oversee the carrier’s Pricing Department, coordinating closely with business units that guide Revenue Management and Sales.
“Tim’s talent is highly regarded across our industry, and Southwest expects to benefit from his expertise as we sharpen our focus on maximizing our low-fare leadership in ways that express our unique value, all-in flexibility, and standalone Hospitality,” Andrew Watterson, Southwest Airlines Chief Operating Officer said. “We’re bolstering our Revenue organization to elevate our pricing and yield management focus and drive improvement of our revenue performance.”
Lyon previously was Managing Director of Domestic Pricing at both American Airlines and US Airways.