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IHCL and Clarks Group Kind Marketing and Distribution Partnership – Image Credit IHCL
IHCL has entered a marketing and distribution agreement with Clarks Group of Hotels, integrating 4 Clarks residential or commercial properties into its SeleQtions brand name.
IHCL has actually revealed a strategic marketing and distribution collaboration with Clarks Group of Hotels. This agreement will see four Clarks hotels in Agra, Jaipur, Khajuraho, and Lucknow marketed under IHCL’s SeleQtions brand. The SeleQtions brand is understood for its collection of hotels that use special experiences and are acknowledged for their unique identities.
The partnership will leverage IHCL’s international marketing and distribution capabilities, combined with the recognized heritage and brand strength of Clarks Group. The partnership intends to enhance the presence of these hotels in India’s historical traveler circuits.
The residential or commercial properties involved in this agreement consist of Hotel Clarks Shiraz in Agra, a 236-room hotel located near the Taj Mahal and Agra Fort. Clarks Amer in Jaipur, with 216 spaces, is set amidst greenery and shows the vibrant culture of Rajasthan. Clarks Khajuraho, near UNESCO-listed temples, uses 104 rooms and is influenced by the sculptures of Khajuraho. Clarks Avadh in Lucknow, including 97 spaces, is positioned along the Gomti River and shows the Awadhi cultural heritage.
This partnership is anticipated to add to the expansion of the Clarks brand name and boost the offerings in essential traveler locations throughout India.