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CBRE Report: The Evolution of Hotel Brands in Asia Pacific: Why It Matters – Image Credit Unsplash+
The international hotel market remains in a period of brand name combination, with the world’s leading operators continuing to expand their footprint through new developments and brand techniques.
With hotel brand penetration still relatively low compared to the U.S. and Europe, Asia Pacific has become a key development market. CBRE Research study approximates that 74% of Asia Pacific hotel supply in between now and 2030 is aligned with one of the top 8 listed hotel companies– a considerable boost over the currently functional market share of 18%.
The expansion of brand name offerings is a crucial method for growth in the region. Between 2014 and 2024, the number of brand names provided by the top eight international operators in Asia Pacific more than doubled, growing from 58 to 130 by the end of last year.
Our newest report analyses the existing state of the hotel brand landscape, and checks out the brand techniques that owners and operators are pursuing to maximise their returns and adapt to ever-changing market characteristics.
Click on this link to download the report.