Out of Town Blog
Blazing the Path: Araw Hospitality Group Hosts First Media Premiere
Parañaque, Philippines— On May 3, 2025, Araw Hospitality Group, the emerging hospitality powerhouse, hosted Araw Rising, its first Media Premiere. Held at Palacio de Memoria, the occasion was attended by media, partners, and agents from the Department of Tourist. The hospitality group set out to redefine travel by introducing 3 groundbreaking efforts: its CSR program Araw Aruga, the loyalty program Araw Rewards, and a product line called Araw Lifestyle. With each job, the group intends to enhance every tourist’s journey while boosting a distinctly Filipino values.
Araw Hospitality Group
The occasion opened with a conversation featuring Araw Hospitality President and CEO Jean Henri Lhuillier. Reviewing the group’s vision, Lhuillier shared: ” Each Araw home shows this vision– dynamic, character-filled, and rooted in authentic connection. At Araw, we go beyond the routine stay– we create significant minutes.
wp-caption aligncenter “>< img loading=" lazy" class =" size-medium wp-image-160226" src="
https://outoftownblog.com/wp-content/uploads/2025/05/Photo-2-–-QA-with-Araw-CEO-Jean-Henri-Lhuillier-700×467.jpg” alt=” Q&A with Araw CEO Jean Henri Lhuillier.” width =” 700 “height =” 467″/ > Q&A with Araw CEO Jean Henri Lhuillier. Chasing Horizons with Araw Hospitality Group’s Expanding Portfolio Established in 2019, Araw Hospitality Group has rapidly become a vibrant force in the Philippine travel market. Its portfolio includes a varied range of residential or commercial properties designed for unique travel experiences: from the secluded beauty of Lihim Resorts in El Nido, to the beachfront beauty of One Hagdan Villas in Boracay and Bacau Bay Resort in Coron. Nawa Health in Batangas provides a relaxing retreat, while the UNWND Store Hotels in Makati, Calatagan, Dumaguete, and Camiguin accommodate vibrant, culturally immersive stays. The extremely expected UNWND Prime in Siargao is set to open later this year.
presents Araw’s growing portfolio of high-end resorts and shop hotel destinations.” width =” 700 “height=” 467″/ >
CEO Jean Henri Lhuillier provides Araw’s growing portfolio of high-end resorts and store hotel locations. Structure A More Vibrant Future with Araw Aruga The group introduced Araw Aruga, Araw’s business social obligation program, provided by Ms. Cybille Barcebal, CSR and Health Supervisor. Araw Aruga is constructed on the concept of producing significant hospitality experiences, putting genuine neighborhood engagement and sustainable development at the core of every initiative.
Through a landmark partnership with the National Commission on Indigenous Peoples (NCIP), Araw Hospitality intends to promote much deeper, more respectful connections with Indigenous communities– supporting efforts to preserve cultural heritage and create areas where these communities can prosper. Agents from the NCIP were likewise present during the launch to mark this important partnership.< figure id=" attachment_160228" aria-describedby=" caption-attachment-160228" class=" wp-caption aligncenter" >
< img loading=" lazy "class=" size-medium wp-image-160228" src= "https://outoftownblog.com/wp-content/uploads/2025/05/Photo-4-–-Araws-Executive-Committee-and-Operations-Managers-700x467.jpg" alt=" Araw's Executive Committee and Operations Managers." width=" 700" height=" 467"/ > Araw’s Executive Committee and Operations Managers.< figure id=" attachment_160229" aria-describedby=" caption-attachment-160229" class=" wp-caption aligncenter" >< img loading=" lazy" class=" size-medium wp-image-160229" src=" https://outoftownblog.com/wp-content/uploads/2025/05/Photo-5-–-Araw-Aruga-partners-with-NCIP-for-CSR-efforts-700x467.jpg" alt=" Introduce of Araw Benefits, the brand name's commitment program." width=" 700" height =" 467"/ > Release of Araw Benefits, the brand’s loyalty program. Delighting In Radiant Stays with Araw Benefits Araw Rising continued with the launch of Araw Benefits, provided by Mr. Vincent Fajarda, Group Director of Marketing. More than simply a system of
perks, Araw Rewards is developed to deepen the guest experience
by aligning it with meaningful function. Together with curated benefits– such as updated space stays, early access to occasions, unique product, and bespoke experiences– guests will likewise have the chance to participate in Araw Aruga, the group’s corporate social duty motion. Through donation vouchers embedded in their stays, guests can contribute to initiatives that support Indigenous neighborhoods– helping maintain cultural heritage, empower local incomes, and broaden access to education and employment. This integration changes each go to into a significant step toward inclusive progress, strengthening Araw Hospitality’s belief that true service extends beyond home walls and into the heart of the communities it touches.< figure id=" attachment_160230" aria-describedby= "caption-attachment-160230" class =" wp-caption aligncenter" >< img loading=" lazy "class =" size-medium wp-image-160230" src =" https://outoftownblog.com/wp-content/uploads/2025/05/Photo-8-–-Araw-Rising-held-at-Palacio-de-Memoria-700x467.jpg" alt="Release of Araw Rewards, the brand’s commitment program. “width=” 700″ height=” 467″/ > Introduce of Araw Benefits, the brand name’s commitment program. Carrying Sunlight Wherever You Choose Araw Lifestyle The program concluded with a showcase of Araw Lifestyle, the group’s curated merchandise line. Showing Araw Hospitality’s commitment to creativity and cultural expression, the collection featured travel-inspired pieces that mix functionality with attentively designed aesthetic appeals. Presently featuring works by local Filipino artists, Araw Lifestyle goals to grow into a platform that commemorates diverse innovative voices
— consisting of, in the future, partnerships with Indigenous artisans. By doing so, Araw Hospitality looks for to honor standard workmanship and bring higher exposure to heritage artistry in a considerate, community-centered method. Each product in the collection functions as a vibrant extension of the Araw experience– rooted in Filipino identity, and created to bring its spirit any place the journey leads.< figure id =" attachment_160231" aria-describedby=" caption-attachment-160231" class=" wp-caption aligncenter" >< img loading=" lazy" class=" size-medium wp-image-160231" src=" https://outoftownblog.com/wp-content/uploads/2025/05/Photo-7-–-Araw-Lifestyle-celebrates-local-talent-and-craft-700x467.jpg" alt=" Araw Way of life commemorates local talent and craft." width=" 700 "height=" 467 "/ > Araw Way of life celebrates local talent and craft. A Radiant Season for Araw Hospitality Group With the success of its inaugural media premiere, Araw Increasing, Araw Hospitality Group even more solidifies its position as a trailblazer in the Philippine hospitality landscape. The launch of Araw Aruga, Araw Benefits, and Araw Lifestyle, alongside the growth of its destination portfolio, marks a bold new chapter for the group. In his closing remarks, Mr. Cornelio Caedo, COO of Araw Hospitality Group, reaffirmed the business’s vision to redefine Filipino hospitality through innovation, inclusivity, and community-driven experiences. Follow Araw Hospitality Group on Facebook at facebook.com/travelwitharaw
and on Instagram at instagram.com/travelwitharaw to
stay updated on the latest news and offers. Araw Rising by Araw Hospitality Group was held at Palacio de Memoria, a completely brought back pre-war estate along Roxas Boulevard in Parañaque City. The sprawling grounds, owned by the Lhuillier household, includes a 7-story mansion, museum, chapel, and outside café. Palacio de Memoria is open to the public and can be reserved for personal occasions such as weddings, business events, and photoshoots. Interested visitors might visit their website at palaciodememoria.com to learn more. Tagaytay Trip Packages You Must Attempt< ins
class= “klk-aff-widget” data-adid =” 1039992 “data-lang=”” data-currency=”” data-cardh=” 126″ data-padding=” 92″ data-lgh=” 470″ data-edgevalue=” 655 “data-cid=” 111159″ data-tid=” -1″ data-amount =” 6″ data-prod= “dynamic_widget” > Klook.com (function( d, sc, u) javascript”;. s.async =real;. s.src= u;. p.parentNode.insertBefore( s, p);.)(. document,.” script “,.” https://affiliate.klook.com/widget/fetch-iframe-init.js”. );. Follow and Sign Up For OutofTownBlog.com on Facebook, Twitter, Instagram, Pinterest, and YouTube for more Travel related updates.Blazing the Trail: Araw Hospitality Group Hosts First
Media Premiere Melo Villareal Out of Town Blog
by aligning it with meaningful function. Together with curated benefits– such as updated space stays, early access to occasions, unique product, and bespoke experiences– guests will likewise have the chance to participate in Araw Aruga, the group’s corporate social duty motion. Through donation vouchers embedded in their stays, guests can contribute to initiatives that support Indigenous neighborhoods– helping maintain cultural heritage, empower local incomes, and broaden access to education and employment. This integration changes each go to into a significant step toward inclusive progress, strengthening Araw Hospitality’s belief that true service extends beyond home walls and into the heart of the communities it touches.< figure id=" attachment_160230" aria-describedby= "caption-attachment-160230" class =" wp-caption aligncenter" >< img loading=" lazy "class =" size-medium wp-image-160230" src =" https://outoftownblog.com/wp-content/uploads/2025/05/Photo-8-–-Araw-Rising-held-at-Palacio-de-Memoria-700x467.jpg" alt="Release of Araw Rewards, the brand’s commitment program. “width=” 700″ height=” 467″/ > Introduce of Araw Benefits, the brand name’s commitment program. Carrying Sunlight Wherever You Choose Araw Lifestyle The program concluded with a showcase of Araw Lifestyle, the group’s curated merchandise line. Showing Araw Hospitality’s commitment to creativity and cultural expression, the collection featured travel-inspired pieces that mix functionality with attentively designed aesthetic appeals. Presently featuring works by local Filipino artists, Araw Lifestyle goals to grow into a platform that commemorates diverse innovative voices
stay updated on the latest news and offers. Araw Rising by Araw Hospitality Group was held at Palacio de Memoria, a completely brought back pre-war estate along Roxas Boulevard in Parañaque City. The sprawling grounds, owned by the Lhuillier household, includes a 7-story mansion, museum, chapel, and outside café. Palacio de Memoria is open to the public and can be reserved for personal occasions such as weddings, business events, and photoshoots. Interested visitors might visit their website at palaciodememoria.com to learn more. Tagaytay Trip Packages You Must Attempt< ins
class= “klk-aff-widget” data-adid =” 1039992 “data-lang=”” data-currency=”” data-cardh=” 126″ data-padding=” 92″ data-lgh=” 470″ data-edgevalue=” 655 “data-cid=” 111159″ data-tid=” -1″ data-amount =” 6″ data-prod= “dynamic_widget” > Klook.com (function( d, sc, u) javascript”;. s.async =real;. s.src= u;. p.parentNode.insertBefore( s, p);.)(. document,.” script “,.” https://affiliate.klook.com/widget/fetch-iframe-init.js”. );. Follow and Sign Up For OutofTownBlog.com on Facebook, Twitter, Instagram, Pinterest, and YouTube for more Travel related updates.Blazing the Trail: Araw Hospitality Group Hosts First Media Premiere Melo Villareal Out of Town Blog