Aveeno exposes the anecdotes and messages of its neighborhood through the Aveeno Delicate Skin Stories– a collection of testimonies from its ambassadors and skincare lovers. They share their individual skincare journeys, highlighting how Aveeno– powered by the science of oat– has helped them take care of their delicate skin with self-confidence and comfort.
Delicate skin affects roughly 7 in 10 Filipinos, yet it stays an often-overlooked and under-discussed issue in everyday conversations. Aveeno is the leader when it comes to delicate skin care solutions backed by oat science, backed by over 75 years of research study and experience. Following changes in way of lives and notified by skincare trends, Aveeno continues to develop products for the face and body that nourishes the skin, improves its natural barrier, and safeguards it from toxins.
Aveeno’s dedication doesn’t stop there. Aveeno also promotes a community in comprehending the requirements of those with delicate skin. Aveeno’s #SensitiveSkinWontStopUs campaign highlights how Aveeno plays a crucial function in the lives of those with sensitive skin and how their medically tested options empower them to live with confidence and easily.
More than just a campaign, #SensitiveSkinWontStopUs is a motion that influences meaningful discussions and empowers Filipinos to embrace their skin, including its flaws, flare-ups, and distinct requirements. It produces a safe and supportive space for individuals with delicate skin to share their journeys and connect with others who face comparable experiences. By motivating open dialogue, it helps dispel typical skin care myths and strengthens Aveeno’s commitment to setting the requirement in sensitive skin care, delivering services that genuinely support and empower those impacted.
Throughout Aveeno’s Sensitive Skin Stories project launch event last June 5, there was an empowering and interactive gallery that positioned a spotlight on susceptible anecdotes and sentiments from sensitive skin victims. Chosen press and influencers immersed themselves in the gallery-style discussions that discussed how delicate skin– and skincare– can be a psychological journey of self-discovery underlined by the hashtag #SensitiveSkinWontStopUs.
Aveeno Sensitive Skin Stories also featured a program with key speakers– athlete and worldwide host, Vince Velasco and certified color expert, Enzo Villacorta– both of whom have coped with eczema because childhood.
Vince shared his personal journey, stating how coping with eczema led to bullying throughout his younger years. In spite of the obstacles, he found strength and durability as Aveeno has been a trustworthy partner in managing his skin while keeping up with the needs of his hectic lifestyle.
On the other hand, Enzo opened about how eczema affected his self-confidence and made him progressively uncomfortable. Through his experience, he discovered that caring for delicate skin doesn’t have to be complicated. With Aveeno, he discovered an efficient yet fuss-free skincare service that assisted him feel great and comfortable in his own skin.
Ira Santos, Marketing Supervisor of Aveeno likewise signed up with the program. She shares, “At Aveeno, we believe sensitive skin shouldn’t hold anyone back. Whether you’re pressing limits as an athlete, managing family life, pursuing your passion, or chasing after deadlines at work– your skin ought to never be a reason to remain on the sidelines.” More than just the power of nature and oat science, Aveeno presses through with reclaiming one’s story as she discusses, “That’s the spirit behind our new campaign: #SensitiveSkinWontStopUs. This motion has to do with empowering people to move more powerful, live completely, and use their skin with pride– no matter their skin story.” Skin Doctor, Dr. Paula Carait, furthered their insights on Aveeno’s benefits and other tips on how to look after your skin through exposing the myth that skin is thought about not delicate if it is not dry or flaky. She described,” The absence of dryness or flaking does not rule out skin level of sensitivity. Sensitive skin can provide as burning, stinging, or itching– even in well-hydrated skin. Formulations consisting of clinically supported active ingredients like oat can help restore the barrier, reduce reactivity, and promote total skin comfort.”
As a mama of 3, two with atopic dermatitis, Isabel Lacson-Ruiz, Elder Marketing Manager of Kenvue Philippines, shared her personal journey. With the project backed by experts who’ve faced similar obstacles, she emphasized, “… this project is about celebrating sensitivity regardless of the obstacles that included it– not holding back and believing aspirations can come to life.”
Community is at the heart of Aveeno Delicate Skin Stories. It is a shared movement and holding space for people and their skin concerns. It is where Aveeno meets like-minded loyalists for an ongoing discussion and insights about skincare.
For more, follow Aveeno on social networks with links here and here and keep your eyes on the hashtag #SensitiveSkinWontStopUs.
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