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Benoît Racle – Image Credit Accor
Benoît Racle joins Accor as the Global Brand President for Accor’s Premium brands, bringing over two decades of experience in hospitality, brand management, global operations, marketing and commercial ventures. Racle honed his skills with Starwood and W, leading brand transformation and driving commercial and operational success. In his new role as Brand President, Racle will oversee the strategic direction and growth of the Group’s esteemed premium brands, ensuring an unparalleled guest experience through differentiation and excellence. A segment of strategic focus for the Group, Accor tripled Premium brand signings in 2023 compared to 2019. Pullman, Accor’s flagship premium brand with a heritage spanning over 150 years and a visionary mindset, has 155 hotels open across 42 countries, and 65 more are in the pipeline. Swissôtel is set to more than double, with around 35 existing hotels and 40 in development. Mövenpick, with over 120 hotels, has a substantial pipeline of 80 additional hotels underway.
“I am thrilled to join Accor at this incredible time to provide global leadership to our premium brands, which have long been synonymous with a rich heritage, pioneering spirits, and exceptional service. I look forward to elevating these brands to new heights and developing our portfolio in strategic markets alongside our visionary partners and dedicated hotel and regional teams. Creating new unforgettable experiences for our worldwide guests will undoubtedly strengthen our position as a global leader in the premium hospitality space,” said Benoît Racle, Global Brand President – Premium at Accor.
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