For the month of October 2025, American Express Canada is providing a 50% transfer benefit when you transform American Express Membership Benefits (MR) points into Hilton Formality points.
Whenever an occasion happens, it’s a good time to analyze the opportunity at hand and whether it can suit your travel objectives.
In this short article, we’ll explore whatever you need to learn about this transfer bonus, consisting of whether or not it’s something we generally advise.
Amex Membership Rewards 50% Transfer Bonus Offer to Hilton Formality
The standard transfer ratio from Canadian-issued American Express Membership Benefits to Hilton Formality is 1:1. In other words, for every 1,000 MR points you transfer, you get 1,000 Hilton Formality points.
During this promo, you’ll get a 50% perk on the Hilton Honors end, which improves the efficient ratio to 1:1.5 (1,000 MR points = 1,500 Hilton Honors points).
When you go to initiate a transfer, on the Amex transfer screen you’ll only see the basic 1:1 ratio displayed. However, as long as you move points during the promo, the extra 50%reward should publish independently once the points strike your Hilton Honors account, so do not be alarmed if you move points and do not see the reward right away.
As per the conditions, it might take 8 weeks after the end of the promo (October 31, 2025) to see the bonus points post; nevertheless, we have actually likewise seen that language with other transfer perk promotions and the points have appeared much faster.
I did a test transfer of 1,000 Subscription Rewards points on a Friday, and the standard 1,000 Hilton Honors points showed up on Monday. I’ll update this post when the benefit points post.
As constantly, the name and address should match in between your Amex MR and Hilton
Honors accounts to prevent any delays. You’ll need to move a minimum of 1,000 points, and from there, you can transfer in increments of 100.
Naturally, bear in mind that as soon as you move your MR points, you can’t move them back, so you’ll want to be 100% sure it’s something that you wish to do.
Is Moving Amex Subscription Rewards to Hilton Honors a Bargain?
Transfer benefit events generally represent the best time to convert points, as the opportunity for outsized value is much higher than usual.
Nevertheless, transforming Amex Membership Benefits points into Hilton Honors points is most likely not the most rewarding chance (even with a transfer perk).
That’s due to the fact that MR points can be transferred to a handful of airline company frequent leaflet programs as well (significantly Aeroplan or The British Airways Club at a 1:1 ratio, or Air France KLM Flying Blue and Cathay Pacific Asia Miles at a 1:0.75 ratio), which generally provide better worth when redeemed for flights compared to the typical hotel redemption by means of Hilton Honors.
You tend to get better worth from Amex points by utilizing them for flights instead of hotel stays In reality, we value American Express Membership Rewards points at 2.2 cents per point, and Hilton Formality points at 0.7 cents per point. Even with the transfer bonus thought about, you’re likely leaving worth on the table here. In Addition, Hilton Formality has seen a number of regrettable devaluations this year, although this primarily afflicted basic award prices being raised at the program’s most aspirational hotels and resorts.
At the very same time, if you wouldn’t otherwise utilize your Subscription Rewards points for flights, there are some strong usages of Hilton Honors points for hotel stays, which could be worth thinking about in some circumstances (particularly since there aren’t any Hilton Formality co-branded credit cards in Canada).
As always, if you require to top up your Hilton Honors represent an approaching stay, you could consider benefiting from the transfer reward as an easy way to bridge the space.
You must likewise consider just buying Hilton Honors points outright, as there’s almost always a 100% reward at play.
You could likewise look for Requirement Room Reward availability at luxury properties in the Hilton Honors portfolio, with brands such as Small Luxury Hotels of the World (SLH), Waldorf Astoria, LXR, and Conrad, as there’s some chances for outsized worth.
For instance, Requirement Space Benefits at the Waldorf Astoria Osaka price out at 120,000 Hilton Honors points per night.
With the transfer reward taken into consideration, you ‘d require to convert 80,000 Membership Benefits points.
On some nights, the cash rate for the same space might equate to $1,500 (CAD) or more, though it could also be less.
< img src="https://princeoftravel.com/wp-content/uploads/2025/10/Screenshot-2025-10-03-at-3.44.48-PM.png" alt ="" width="411" height="449"/ > In this example, you ‘d wind up with close to 1.9 cents per point (from your Membership Rewards points), which is respectable and better than what you might get with some airline partners (particularly when redeemed for flights in economy). You’re likewise scoring 1.27 cents per point from your Hilton Honors points, which is also very respectable.
In any occasion, you’ll certainly wish to crunch the numbers on any redemptions you might make, as the value could differ commonly.
Conclusion
American Express has introduced a 50% transfer perk from Amex MR to Hilton Formality, which runs for the month of October 2025.
For the many part, you ought to improve value from your MR points by using them for flights; nevertheless, there are still opportunities to get great worth from Hilton Honors points, specifically for aspirational hotel stays.
As constantly, simply ensure you have a specific plan in place and that you’re happy with the redemption value before you select to make a transfer.