The most significant beauty occasion in the Philippines by Watsons, SM Beauty, and Take a look at Me returned this year– larger, bolder, and more beautiful than ever.
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| Beautycon 2025 phase, where over 50 celebs stood and talked about all things charm Beautycon 2025 happened from August 28 to 31 at the SMX Convention Center Manila, Function Rooms 1-5 |
Beautycon 2025, tagged Location: Appeal, proved to be the supreme place and the hottest event for each appeal fan last August 28 to 31, 2025, at the SMX Convention Center Manila. Watsons, SM Appeal, and Take a look at Me customers were treated to an extravaganza made bigger and better– thanks to in 2015’s overwhelming turnout for the first-ever Beautycon. The appeal neighborhood, consisting of stars, TikTok stars, and industry pioneers, gathered to commemorate the best in makeup, skincare, individual care, health & health, and more.
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Beautycon 2025 LED tunnel entryway Contributing to the excitement, Watsons Club members, SM Benefit Card holders, and Look List loyalists enjoyed free entry to the event. Inside, over 160 brands showcasing makeup to fragrances, body care to hair care & styling, individual hygiene to health and wellbeing existed to give everybody special discounts, packages, gifts with purchases, and very first dibs at the current launches. Filipino beauty favorites and worldwide brand names all invited patrons to interactive cubicles and experiences that can only be carried out at Beautycon 2025. It was an affair asking to be seen IRL and shared online immediately as the entryway included a photo-ready LED tunnel while inviting pink archways and striking visuals welcomed customers as they made their method to the 2nd floor of the SMX Convention Center. Inside, a huge boarding pass and a traveling postcard produced cute minutes!
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| Philippine Dermatological Society booth at |
Beautycon 2025 Beautycon 2025 also partnered with the Philippine Skin-related Society to offer complimentary derma consultations for everybody in presence.
Senior Assistant Vice President for Marketing Communications, Public Relations, and Sustainability of Watsons Philippines, Ms. Sharon Decapia, revealed her excitement about the occasion’s success, stating: “We’re thrilled with this year’s Beautycon turnout. It was an ambitious project to combine a lot of brands and a star-studded celebrity visitor list, but everything came together. We really saw just how much our Watsons Club, SMAC, and take a look at Me members delighted in each zone and looked for the best charm finds. We’re looking forward to seeing everybody again in 2026 for an even better Beautycon experience.”
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| Heart Evangelista signs up with Watsons for |
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| a live panel at Beautycon 2025. |
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| Anne Curtis joins BLK Cosmetics for a live panel at Beautycon 2025 |
. Nadine Lustre visits the Luxe Organix booth at Beautycon 2025 Simultaneous to the shopping were per hour workshops, talks, and panel discussions featuring the most trusted names in appeal. Beautycon 2025 was a star-studded event thanks to Heart Evangelista, Anne Curtis, Kathryn Bernardo, Nadine Lustre, Julia Barretto, Solenn Heusaff, Shuvee Etrata, and Anthony Constantino, and more. Filipino charm was likewise given the spotlight through a panel discussion with the leaders behind the greatest local beauty brand names, where they discussed the future of F-beauty.
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| Jacqe Gutierrez(BLK Cosmetics & Pleased Skin), Nina Dizon (Colourette) Joel Andrade (Issy Cosmetics), Mae Layug (GRWM Cosmetics), and Cathy Lao (Vice Cosmetics) during their live group panel photo-op at Beautycon 2025 |
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| 4U2 booth at Beautycon 2025 |
Fwee booth at Beautycon 2025 In addition, Beautycon 2025 served as the grand unveiling of soon-to-launch brands that will be available at Watsons and SM Appeal shops nationwide like 4U2, Numbuzin, Fwee, Torriden, Chu Appeal, Lucky Appeal, The Radical, & Honey, 8 The Thalasso, Fino, and Watsons Hair System. Beautycon 2025 LED photowall
Beautycon 2025 may be over, but Watsons, SM Appeal, and Look At Me remain true to serving their customers all year round with just the very best choices for each appeal category and for every type of lifestyle. The convention is however a way for the nation’s most significant beauty retailers to show their gratitude and declare their dedication to the Filipino beauty neighborhood.
Beautycon will be back in 2026.
Follow @watsonsph @smbeautyph, and @lookatme_ph to remain tuned!